BUSINESS OF PARADIGMS
video by Joel Barker (1989).
by Grady McAllister.
Joel Barker says people shoot down good ideas because they
assume that the future is merely an extension of the past.
Many things we accept today once met substantial resistance
from thoughtful people.
resist change when they operate within old paradigms. These
paradigms establish boundaries and provide the rules for success.
tend to filter out information that doesn't fit the paradigm.
Barker calls this the "Paradigm Effect." This can block
creative solutions to problems and the ability to see the
illustrate, Barker tells stories of triumph and disaster
resulting from paradigms. Here's one:
What nation dominated the world of watch-making in 1968?
Switzerland, a country renowned for over a hundred years for
watch-making excellence. In 1968, it held 65 per cent of the
What nation dominates watch-making today?
Japan, a nation which, in 1968, held virtually no market
The introduction of the quartz watch.
Who invented the quartz watch?
The Swiss. The Swiss were so certain that it was only a novelty,
they showed it promiscuously at a trade show.
Japanese came; they saw the idea; they conquered the market.
The Swiss failed to see the potential because they had a financial
and emotional investment in the old paradigm.
says: "When a paradigm shifts, everybody goes back to zero.
It doesn't matter how strong your reputation, or how big your
market share, or how good you are at the old paradigm."
makes these key observations about paradigms:
Paradigms are common. They apply to all areas of our lives.
Paradigms are useful. They show us what is important.
A warning: Sometimes paradigms become THE paradigm ---- the
only way to do something. Thereafter, any new idea is rejected
out of hand. Barker calls this "paradigm paralysis." It's
a terminal disease that has destroyed many a mammoth.
The people who create new paradigms are usually outsiders.
They are not part of the established paradigm community. They
need not be young, but they are people who are not invested
in the old paradigm.
The paradigm pioneers must be courageous.
You can choose to change paradigms ---- to see the world anew.
Another Barker video,Paradigm Pioneers,
is also described on this web site.
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