Here is a famous ad about advertising that ran around 1970. David Ogilvy is one of those specialized writers whom everybody should read regardless of their own occupation.
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Unless otherwise indicated, all commentary and photography on this site are by Grady McAllister.
Added August 21, 2008
KODA Commercials, promos, and production
Gene Arnold sent these materials. All of them are connected to KODA in the 1960's.
Don't miss the collection of old ABC theme music at the end. Even the Christmas chimes are there.
"And the Happy Set listens to KODA!"
Web master's note:
I recorded this item myself.
This "Fabulous Houston" jingle was first aired on KODA-AM 1010 in the latter half of 1962.
My copy was recorded in the spring of 1965 when I called the station and arranged for them to play that already outdated jingle over the air. (It became outdated when the Houston Colts became the Houston Astros in the fall of 1964.)
I know that this jingle aired in other markets with different lyrics. I once heard part of a version for Milwaukee, Wisconsin.
This are more KODA materials from me and from Gene Arnold on the News and Talk page.
Who is Range Fire Rita?
I recently stumbled onto this PSA which I had neglected to put on line. All I can tell you about it is that I recorded it off KTRH sometime in the early 70's, probably 1970.
I can't tell you what motivated me to preserve this spot. When I listened to my radio recordings after 22 years of storage, I found this item sitting on a reel with other odds and ends, neatly organized with a leader tape on each end.
How many Texas women do you know who actually talk like this?
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Ads, Promos, PSA's & Production
"All advertising advertises advertising."
Marshall McLuhan (1911-1980)
KEY PAGES ON
Robert J. Ringer's SIX STEPS FOR HANDLING DISASTER WHEN IT STRIKES:
"Concentrate on maximizing the situation and implementing long-term, permanent solutions in order to avoid setting up still more balloon notes down the road. It is, above all, important to keep adversity in proper perspective. To look at it as a learning experience that will pay enormous future dividends to the happeneur who keeps an expansive mental paradigm. In reality, set backs just opportunities to grow."
From Robert J. Ringer's 1988 audio program, Living Without Limits. Ringer is best known for his 1970's books, To Be or Not To Be Intimidated (a.k.a. Winning Through Intimidation) and Looking Out for Number One.