The Vasthead Masthead

Houston Retro Radio

silhouette of arrow sign with water in background

Below: Sunrise at Gulfgate, August 26, 1968. Photo by Grady McAllister.

Here is a famous ad about advertising that ran around 1970. David Ogilvy is one of those specialized writers whom everybody should read regardless of their own occupation.

How to Create Advertising That Sells

"If the rumors floating in your head all turn to facts..."

Below are some songs by The Who to help you relax while you visit this page.

It is an album dedicated to advertising and selling out. It has been endorsed by the Armenian Medical Association. These songs are:

1. Armenia City in the Sky. An imaginary place to escape when bad rumors have changed into bad facts. All we have here is the lyrics.

2. Odorono. A soap opera in one song about a girl whose life is ruined because her deodorant fails her.

3. Tattoo. A song about two brothers who each get a tattoo in order to "become a man."

Song lyric on The Vasthead...

"Armenia City in the Sky" by The Who

Buy The Who Sell Out album, and you get a full blown Radio London show, complete with jingles by PAMS of Dallas.

(Woman singing) "It's smooth sailing with the highly successful sound of wonderful Radio London!"

(Choir-like group singing) "Radio London remind you, go to the church of your choice!"

More about The Who Sell Out


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If you don't want your name to be used or an email to be quoted, please state that at the beginning of your message.

Unless otherwise indicated, all commentary and photography on this site are by Grady McAllister.

Added August 21, 2008

KODA Commercials, promos, and production

Gene Arnold sent these materials. All of them are connected to KODA in the 1960's.

King Family concert spots
My memory about this is vague, but I think there was a heavily promoted King Family concert which was canceled due to lack of ticket sales. I don't know if it was the same year as these ads, but it is possible I heard the commercials on KODA.

Jose Jimenez promos for KODA
His "real" stage name is Bill Dana. The Jose Jimenez persona became a comic version of an early astronaut.

ABC sales demo
This promotional material was probably released on a 1963 phonograph record. Aimed at potential affiliates, it gives an inside look at ABC's effort to meet the radio needs of the 60's. Includes excerpts from Flair and Don McNeal's Breakfast Club.

Don't miss the collection of old ABC theme music at the end. Even the Christmas chimes are there.

"And the Happy Set listens to KODA!"

The KODA Fabulous Houston jingle

Web master's note:

I recorded this item myself.

This "Fabulous Houston" jingle was first aired on KODA-AM 1010 in the latter half of 1962.

My copy was recorded in the spring of 1965 when I called the station and arranged for them to play that already outdated jingle over the air. (It became outdated when the Houston Colts became the Houston Astros in the fall of 1964.)

I know that this jingle aired in other markets with different lyrics. I once heard part of a version for Milwaukee, Wisconsin.

This are more KODA materials from me and from Gene Arnold on the News and Talk page.

Who is Range Fire Rita?

KTRH, Houston, PSA, Range Fire Rita, 1970

I recently stumbled onto this PSA which I had neglected to put on line. All I can tell you about it is that I recorded it off KTRH sometime in the early 70's, probably 1970.

I can't tell you what motivated me to preserve this spot. When I listened to my radio recordings after 22 years of storage, I found this item sitting on a reel with other odds and ends, neatly organized with a leader tape on each end.

How many Texas women do you know who actually talk like this?

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Ads, Promos, PSA's & Production

"All advertising advertises advertising."

— Marshall McLuhan (1911-1980)

"When twilight falls on San Jacinto, history time cannot erase..."

The KPRC Sound of the City sign off, 1965

A KILT San Jacinto Day message from 1967
Features the voice of Bill Young.

Robert B. McEntire on KILT for San Jacinto Day, 1967

The oldest San Jacinto item comes from KXYZ...

A 1961 KXYZ promo for the San Jacinto Monument

This PSA ran when KXYZ had just begun its beautiful music format. The music in the background is "There'll Be a Hot Time in the Old Town Tonight."

More about KXYZ.


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Weather Across Texas

Bertha Rita McAllister (1924-2OO2)


  • Call time out and mentally and physically come to a complete stop.

  • Stop the hemorrhaging by stabilizing the situation. In financial terms, don't throw good money after bad.

  • Step back and get a big picture perspective of the battlefield.

  • In a rigidly self-disciplined manner, focus exclusively on the problem.

  • Carefully and honestly analyze the problem in terms of what you did wrong.

  • Start moving in the right direction as soon as possible. Forget about the cataclysm you've just experienced. Let go of it and get on with the next deal.

"Concentrate on maximizing the situation and implementing long-term, permanent solutions in order to avoid setting up still more balloon notes down the road. It is, above all, important to keep adversity in proper perspective. To look at it as a learning experience…that will pay enormous future dividends to the happeneur who keeps an expansive mental paradigm. In reality, set backs just opportunities to grow."

From Robert J. Ringer's 1988 audio program, Living Without Limits. Ringer is best known for his 1970's books, To Be or Not To Be Intimidated (a.k.a. Winning Through Intimidation) and Looking Out for Number One.

Robert J. Ringer's web site